Last week’s STR report gave us a glimpse into the first half of the holiday weekend, but we won’t have a full view of the long weekend until next week’s report is released. Nonetheless, San Diego’s hotel market has firmed up in recent weeks, breaking a streak of weakness in March and April. Occupancy throughout the region was between 95% and 99% on Saturday, a positive bellwether as we head into the summer season.
March 18-24, 2025:
- San Diego hotels reported a total of 361,513 room nights, an increase of approximately 22,000 room nights compared to the same week in the previous year.
- The market recorded an average occupancy rate of 77.6%, representing a 3.6% year-over-year increase. Among the top 25 U.S. markets, San Diego ranked 5th in occupancy and 3rd within the western region.
- The top-performing U.S. markets for the week were New York (91.3%), Boston (84.8%), and San Francisco (78.8%).
- Within San Diego, the highest occupancy rates were observed in Pt. Loma (83.6%), Downtown (83.1%), and I-15 Corridor (79.1%) submarkets.
- ADR reached $224, an 4.7% increase over the same period last year. RevPAR reached $174, up by 8.1% YoY.
- Upscale+ properties sold 58,843group room nights, an increase of 17,903 room nights year-over-year, with an ADR of $308, up 1.8% from the previous year. RevPAR totaled $87, +27.9% YoY.
- One major event was hosted at the San Diego Convention Center last week, contributing 20,995 rooms to the market.
View the complete hotel performance report here.
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