Social Media Toolkit: National Travel and Tourism Week 2025

Established in 1983, National Travel and Tourism Week (NTTW) is an annual tradition to celebrate the U.S. travel community and travel’s essential role in driving the economy, creating jobs, and improving quality of life in the United States.

In San Diego, tourism is our second largest industry, responsible for employing 1 in 8 locals, creating an economic impact of $22 billion in 2024, and alleviating each local household’s tax burden by $1,000.

Use the hashtag #NTTW25 and the social media posts below to share the importance of travel and tourism in San Diego.

SAMPLE SOCIAL COPY

Happy National Travel and Tourism Week! This week, we’re celebrating travel’s essential role in powering economies, supporting communities and strengthening connections across every corner of the country. #NTTW25

Travel left a $22 billion footprint on the San Diego economy last year — supporting 1 in 8 jobs and generating $1 billion in tax revenue. That’s the power of travel. #NTTW25

Travel creates opportunity — in San Diego, across America and around the world. This week, we’re proud to celebrate #NTTW25 and spotlight the power of this essential industry.

When travel thrives, San Diego thrives. Travel spending helps fund the services people rely on — like education, emergency response & public safety — generating $1 billion in local tax revenue each year. #NTTW25

$2.9 trillion in economic impact. 15 million jobs. 2.5% of the U.S. economy. Travel touches every sector and every state. Join us in celebrating its impact during National Travel and Tourism Week. #NTTW25

Travel is an economic powerhouse, a job creator, a community builder — indispensable and irreplaceable. This #NTTW25, we’re recognizing our industry’s impact in San Diego and beyond.

Travel is one of America’s most effective investments — generating tax revenue, creating jobs and strengthening our global competitiveness. It’s a top U.S. export with local benefits. #NTTW25

With a footprint that spans every district and every state, travel is essential to America’s economy and identity. It connects, it employs, it delivers. #NTTW25

For more facts about travel, key messaging and additional social media ideas, visit the U.S. Travel Association’s NTTW page.