San Diego’s tourism market had a typical week for this time of year. The county recorded an occupancy rate of 67.4%, essentially matching the same period last year. The top-performing submarkets were Point Loma (72.9%), UTC (70.9%), and Mission Valley (67.9%).
- ADR: $198 (+2.5% YoY)
- RevPAR: $134 (+2.3% YoY)
- Room Nights Sold: 306,674 (on par with last year)
Competitive Market Comparison:
- Top U.S. Markets: Miami (80.8%), Orlando (79.1%), and Oahu Island (77.8%), boosted by events like the Life Time Miami Marathon and MegaCon Orlando.
- Western Competitors: Phoenix (75.3%), Los Angeles (71.3%), and Orange County (67.4%), with major events including the Waste Management Phoenix Open and the Grammys and Critics Choice Awards in L.A. last week
Group Segment (upscale+ ONLY):
- Occupancy: 33.1% (-7.5% YoY)
- ADR: $298 (+3.5% YoY)
- RevPAR: $99 (-4.0% YoY)
- Upscale+ Group Room Nights Sold: 65,379 (steady YoY)
- Key Contributions:
- Two events at the San Diego Convention Center generated 12,600 room nights.
- Non-SDCC events accounted for 11,100 room nights.
View the complete hotel performance report here.
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