Weekly Hotel Performance Update – January 19-25, 2025

San Diego hotels started 2025 on an encouraging note, although performance took a bit of a breather last week.

• County properties sold 297,812 room nights last week, about 10,000 fewer than last year and 32,000 fewer than the same week in 2023. That said, 1,154,151 room nights have been sold in the first four weeks of the year, about 54,000 more than the same period last year.
• Occupancy averaged 65.4%, 3.8% lower than last year.
  • San Diego ranked 8^th among the top 25 U.S. markets tracked by STR, about normal for this time of year. Notably, however, occupancy in Los Angeles averaged 68.7% last week, possibly reflecting the impact of wildfire evacuees seeking shelter in the region, although that is uncertain.
    • The top 3 markets in the U.S. last week were Miami (85.4%), Oahu (81.7%), and Orlando (77.2%).
    • San Diego ranked 4^th among the Western competitive set behind Phoenix (71.6%), Orange County (69.4%), and Los Angeles.
  • Across the city, UTC led by a wide margin at 74.7%, followed by the I-15 Corridor (69.1%), and Downtown (66.8%).
    • Business travel drove the performance in these regions, evidenced by a mid-week bump in occupancy.
• ADR averaged $192, about matching the rates charged in 2023 and 2024.

Two smaller events were moving into the convention center in the second half of the week, contributing around 2,500 room nights. More broadly, upscale+ hotels sold 58,038 room nights at an ADR of $296.

View the complete hotel performance report here.