San Diego’s hotel market posted another strong performance last week, bolstered by the presence of the American Society of Hematologists (ASH), which continued its conference at the Convention Center from Sunday, December 8, through Wednesday, December 11. The event contributed approximately 42,000 room nights, driving robust occupancy early in the week. All told, upscale+ properties sold 56,321 Group room nights, about 12,000 more than in 2023.
Countywide, hotel properties sold 310,750 room nights, about 23,000 more than during the same week in 2023. Occupancy averaged 68.3%, with strong early week performance due to ASH—peaking at around 80% on Sunday and Monday with Downtown clocking in at 94% on Sunday night— before settling into the high-50s to high-60s for the rest of the week.
San Diego maintained its position as 2nd in the Western competitive set, behind Orange County (71.0%), and ranked 8th nationally. The top-performing markets in the U.S. last week were New York (93.3%), Tampa (84.7%), and Miami (77.8%).
The average daily rate (ADR) was $196 for the week, about $10 higher than the same week in 2023. ADR has trended above 2023 levels since September, supported by the presence of large-scale events and consistently solid leisure demand.
Thanks to strong year-end performance, the 2024 forecast for total room night demand has been modestly upgraded to 17.5 million from 17.4 million in the October forecast, reflecting solid momentum after achieving 17.2 million room nights in 2023. We remain on track to meet this revised forecast as we close out the year.
View the complete hotel performance report here.
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