- Weekly hotel demand throughout San Diego County surpassed that of past years for the first time in 2024, with hotels selling a total of 353,399 room nights last week, compared to the 342K RNs sold in the same week of 2019 and 2023. Most of the week-over-week increase can be attributed to a large rise in Group demand among upscale+ hotels, which grew by about 11,000 RNs from the week prior.
- County occupancy averaged 78.3% last week, up 2.6 points from the previous week. Despite the growth, San Diego actually dropped a place in national rankings, from 6th to 7th, but remains 2nd in the western competitive set. The top three markets were Phoenix (85.6%), Miami (82.7%) and Orlando (82.0%) as Spring Break kicks off.
- City of San Diego properties averaged slightly higher occupancy than the County average, at 80.2%. Mission Valley hotels had the highest average occupancy at 83.3%, followed by I-15 Corridor hotels at 82.2% and UTC at 81.5%.
- The American Academy of Dermatology moved into the convention center, contributing nearly 28,000 RNs to total demand for the week. All counted, Group demand came to 66,661 RNs sold among upscale+ hotels, with an average occupancy of 36.5% and rates at $297. This demand outpaced the same week of past years by a few thousand RNs, while rates rose by about $12 compared to 2023.
- Total market ADR rose to $213, up almost $20 w/w and the highest rate thus far in 2024. San Diego remains snug between San Francisco at $217 and Los Angeles at $206.
View the complete hotel performance report here.
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