- This latest week began with the last night of the President’s Day holiday on Sunday, which sold more than 50,000 room nights throughout the county. In total, county hotels sold 333,275 room nights for the week, an increase of 12,000 over the previous week. This is the greatest level of demand since last August and just about equal to pre-pandemic demand in the same week of February 2019 and 2020.
- County occupancy averaged 74.6% for the week, up 2.2 points from the week prior and ranked San Diego 6th in the nation (unchanged from the previous week) and 2nd in the western competitive set (up from 3rd), behind Phoenix (82.9%). All three Floridian destinations (Tampa, Miami, and Orlando) were the top markets this week as spring break enters full swing.
- Daily rates averaged $175 for the week, down $3, ranking San Diego 9th among top markets (down from 8th) and 4th in the competitive set (down from 3rd).
- RevPAR inched up from $129 to $131 this week ranking the county 9th among top markets (down from 6th).
- Friday night occupancy ranged from high-70s to mid-80s throughout the county, while Saturday night saw occupancies from mid-to-high-80s in most regions, peaking at 89.8% in Mission Valley.
- Among upscale properties, group occupancy rates increased over the previous week to 23.9% this week, while transient occupancy remained steady at 45.6%. ADR for both segments was $251 for the week, roughly the same as the week prior.
- South/East County properties had the highest average occupancy at 78.6% followed by 77.6% and Mission Valley at 77.5%.
- La Jolla Coastal properties averaged $255 in ADR for the week, followed by Mission Bay at $222 and Downtown at $215.
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