With the stay-at-home orders lifted in late January, the SDTA’s immediate advertising efforts focused on moving up its consideration/booking digital campaign from March 1 to February 1 with the goal of driving San Diego visitation.
The campaign is using targeted programmatic and travel-endemic display ads, online travel agency advertising, and paid search to target active travel planners during their travel consideration journey. The “Pull-through” program will run through the U.S. western region with a focus on California and Arizona through June 30, 2021 and is expected to deliver 88.5 million impressions. Media partners include Expedia, Priceline, Tripadvisor, Adara, Sojern and Google.
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