Hotel Performance – Week of October 4-10, 2020
- Room night demand increased by about 9,400 room nights from last week to 240,836 room nights sold, the highest level of weekly demand since the shutdown, with exception of Labor Day weekend.
- County occupancy rose to 54.2% ranking San Diego 3rd among the top 25 markets (behind Norfolk/Virginia Beach 54.7%, and Houston 54.4%) and 1st in the western competitive set.
- County ADR was $131, which is comparable to August, ranking San Diego 4th among top markets (behind Oahu Island $152, New York $137 and Los Angeles $133) and 2nd in western comp set.
- RevPAR was $71 for the week, placing San Diego 1st with the highest RevPAR among all top U.S. markets.
- Most regions experienced an increase in occupancy this week. Properties located in South/East County continue to have the highest occupancy, which rose to 75.7% this week, followed by properties in Northeast/Escondido at 66.3%, and Del Mar/Oceanside properties at 58.0%.
- ADR remains highest among coastal properties. La Jolla continues to lead at $238, followed by Mission Bay at $196, and Del Mar/Oceanside at $144. La Jolla had the highest RevPAR at $131.
- Weekends are still performing well in most areas with Saturday night occupancy rates in the high 70s to 80s. In coastal regions and Downtown, Sunday and Thursday shoulders are still seeing higher demand than Monday through Wednesday.
- Downtown properties continue to struggle to raise occupancy levels through the week as group demand remains a fraction of pre-COVID levels.