As part of SDTA’s $6 million recovery advertising, San Diego’s “Yay Weekyays!” campaign is designed to build awareness of midweek travel and drive consideration and booking for Sunday – Wednesday hotel stays. Because here, the weekdays bring the same good vibes along with lower room rates, outdoor activities when guests need a break and a quiet, scenic space to work or study remote. So, let’s celebrate the midweek.
DOWNLOAD THE CAMPAIGN OVERVIEW
Join the WeekYay Campaign
We encourage partners to submit their midweek offers through MemberNet and share messaging, user-generated content and offers with the hashtag #SDWeekYays for a unified communications strategy.