San Diego hotels in the month of January averaged 70.4 percent occupancy, growing 1.7 percent compared to 2019, while the average daily rate (ADR) was $148.26, down 1.0 percent from last year. San Diego occupancy for the month ranked 10th among top 25 markets, while ADR ranked 9th.
- Occupancy grew significantly most days of the week, with Sunday nights up 5 percent compared to last year, and Tuesdays, Fridays, and Saturdays all growing 4 percent. Conversely, ADR only grew on Saturday nights compared to last year.
- Though on opposite sides of the chain scale, economy chain hotels and luxury chain hotels grew their occupancy the most, up 8.3 percent and 11.4 percent respectively. Independent hotels grew their ADR the most, by 6.2 percent compared to last January.
- Group occupancy grew by 3.3 percent while transient occupancy among upscale/upper-upscale chains grew by 0.7 percent. For both categories, ADR fell by 1.7 percent compared to last year.
SDTA Members can view the Latest Hotel Performance (STR) report on MemberNet.