San Diego hotels in the month of July averaged 86.7 percent occupancy, down 2.4 percent compared to 2018, while the average daily rate (ADR) was $208.07, flat over last year (-0.2 percent). San Diego occupancy for the month ranked 4th among top 25 markets, while ADR ranked 5th.
- ADR grew on Sundays, Mondays, and Thursdays, by 4%, 1%, and 3% respectively. Weekends were flat through the month.
- Occupancy rates contracted compared to last year, by -2.4 percent from last year. The biggest declines came from the weekday nights (notably, Mondays, Tuesdays, and Wednesdays) due to the reduction in business travel, which was down by -8.1 percent compared to 2018.
- Group occupancy rates decreased by -6.9 percent while Transient occupancy rose by 1.0 percent among Upscale/UpperUpscale/Luxury segments only.
- The Independent hotel category was the only hotel segment to see a rise in ADR for the month, up 5.3 percent over last year.
- CYTD, San Diego occupancy is down -2.0 percent, ADR is up 2.4 percent, and RevPAR is up by 0.3 percent compared to 2018.
SDTA Members can access the Latest Hotel Performance (STR) report at members.sandiego.org/sdta-members/research-and-reports.
Source: STR, Kalibri Labs