San Diego hotels in the month of June averaged 85.3 percent occupancy, down 1.2 percent compared to 2018. The average daily rate (ADR) was $183.02, a 4 percent increase over last year. As the summer tourist season kicks off, San Diego properties ranked 5th in occupancy among top 25 markets, and ranked 7th in ADR.
- Average daily rates and RevPAR were up by several points in all regions of the County. Overall, ADR was up 4 percent while RevPAR was up 2.7 percent compared to 2018. Sundays, Mondays, and Tuesdays saw the most growth of the weekdays – by 9, 13, and 10 percent, respectively.
- Occupancy rates declined slightly compared to 2018 with the County averaging 1.2 percent lower from last year. Only Sunday and Monday nights improving over last year, by 2 percent and 3 percent, respectively.
- Group occupancy rates fell by -9.4% compared to 2018; Transient occupancy was up by 4.5% among Upscale/UpperUpscale/Luxury segments. SDCC contracted room nights were down -7.5% from last June.
- The Independent hotel category was the only hotel scale to see rise in occupancy, by 0.1 percent from last year.
- CYTD, San Diego occupancy is down 2 percent, ADR is up 3 percent, and RevPAR is up 1 percent compared to 2018.
SDTA Members can access the Latest Hotel Performance (STR) report at members.sandiego.org/sdta-members/research-and-reports.
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