In the week leading up to Memorial Day weekend and the unofficial start to the summer season, San Diego hotels gained a boost in occupancy rates in many regions as well as an improvement in average daily rates across the County. Occupancy rates ranged from 69.3 percent in Del Mar/Oceanside to 83.3 percent at properties in UTC. A few regions improved upon their occupancy rates compared to last year, with La Jolla properties leading at 6.4 percent growth, followed by UTC properties with 4.2 percent growth. Average daily rates ranged from $124.23 in Escondido to $246.68 in La Jolla. All regions (except one) experienced growth in ADR compared to last year, with properties in the I-15 Corridor leading at 8.6 percent growth, followed by UTC and Escondido both with 4.1 percent growth over last year.