San Diego hotels in the month of April averaged 79.7 percent occupancy, up 0.7 percent compared to 2018. The average daily rate (ADR) was $165.73, a 3.1 percent improvement over last year. This month benefited from the late Easter holiday, although half of the school spring breaks were spread between March and April this year.
- Average daily rates and RevPAR were up by several points in most regions of the County. Overall, ADR was up 3.1 percent while RevPAR was up 3.9 percent compared to 2018. Wednesday and Thursday nights saw the most growth among the weekdays, up 8 percent and 6 percent respectively.
- Occupancy rates ticked up slightly compared to 2018, with only Wednesday and Thursday nights seeing increases over last year. Occupancy improved 0.7 percent in the County compared to last year.
- Group occupancy rates were down 10.4 percent, while Transient occupancy rose 9.1 percent among Upscale/UpperUpscale/Luxury segments only.
- Upper Midscale and Upper Upscale were the only two hotel scales that did not grow their occupancy rates compared to last year, but all hotel scales rose in ADR. Independent hotels improved the most with 8 percent growth in ADR.
- April performance brings Calendar YTD San Diego occupancy growth to -1.5 percent, ADR growth at 2.7 percent, and RevPAR growth at 1.1 compared to 2018.
May Expectations – Data through May 11th shows an 11 percent decline in occupancy rates and 9 percent growth in ADR for San Diego properties. Among the cities in the Western competitive set, Anaheim, Los Angeles and Phoenix all increased in occupancy rates during these two weeks, while all the competitive cities (minus Seattle) increased in ADR as well.
SDTA Members can access the Latest Hotel Performance (STR) report at members.sandiego.org/sdta-members/research-and-reports.