San Diego hotels in the month of March averaged 80.3 percent occupancy, down 3.8 percent compared to last year. The average daily rate (ADR) was $162.21, up 1.4 percent from last year. The largest impact to March’s performance was the wide spread in spring breaks due to a late Easter holiday this year, with breaks among the school districts in the drive markets split between March and April.
- RevPAR was down across the County mostly due to Mission Bay contracting 8.2 percent from last year. Overall, RevPAR in the County was down 2.4 percent compared to 2018.
- Occupancy was down every night of the week in March, declining 4 percent Sunday-Tuesday and Friday nights. San Diego County occupancy was down 3.8 percent from last year.
- Average daily rates increased 1.4 percent across the County, with most of the growth coming from Sunday-Thursday nights, while weekend nights remained flat.
- Group occupancy rates fell 5.3 percent and Transient fell 1.4 percent in March among Upscale/UpperUpscale/Luxury segments only.
- All hotel scales saw occupancy declines and minimal growth in average daily rate, with the exception of Economy Chains also losing 0.8 percent in ADR over last year.
- March performance brings Calendar YTD San Diego occupancy growth to -2.2 percent, ADR growth at 2.2 percent, and RevPAR flat over 2018.
April Expectations – April weekly data so far looks to mirror March’s performance, with the first two weeks of April showing San Diego occupancy down roughly 2 percent and ADR up several percent. Los Angeles and Anaheim each strengthened in occupancy growth, while San Francisco is gaining double digit growth in average daily rate thus far.
SDTA Members can access the Latest Hotel Performance (STR) report at members.sandiego.org.