In the first full week of February, San Diego hotels saw a decrease in occupancy compared to the same period last year, but average daily rates improved. Occupancy rates ranged from 64% in Escondido to 82% in the UTC area. The only region that increased in occupancy over 2018 was UTC with a modest 1.6% growth. Average daily rates ranged from $108 in Escondido to $232 in La Jolla. All but two regions saw growth in ADR with Mission Bay leading at nearly 9% growth, followed by Mission Valley with 6% growth.