In the fourth week of 2019, occupancy levels and average daily rates remained about the same as the previous week for San Diego hotels. Occupancy rates ranged from 67% in Escondido to 81% in UTC area. Compared to 2017, several regions saw tremendous growth with Mission Valley and Downtown leading with almost 13% improvement. Average daily rates ranged from $107 in Escondido to $278 in La Jolla – a rate normally seen during the summer months. Compared to last year, all but one region saw improvement, with Mission Valley leading at 10% followed by La Jolla at 8% growth.