Released by Chris Fair, president, Resonance Co., November 8, 2016:
The 2017 World’s Best City Brands Report by Resonance evaluates global principal cities with a metropolitan population of 2 million or more, and capital cities with a population of 1 million or more. The Top 100 cities in the world are ranked in the report. Principal cities are defined as the largest city in each urban area. For each city, the Resonance ranking considers both statistical performance and qualitative evaluations by locals and visitors on social media via the comments, images and reviews they share. Resonance grouped 20 areas of evaluation into the six core categories of Place, Product, Programming, People, Prosperity and Promotion.
San Diego earned the No. 9 spot for Top City Brands for Place.
ABOUT THE CATEGORY: PLACE
It’s the most layered category and quantifies a city’s elusive sense of place.
Both the natural and the built environment of a city are key factors in shaping our perception of a destination. From how often the sun shines, to the air quality, to the safety of the streets, a number of readily measurable, often cited factors influence our perceptions of a city.
Less easy to quantify are the relative natural beauty and quality of the built environment in a city or destination. Placemaking is an approach to urban design that considers the built environment as a vehicle for creating a sense of place and fostering community within a destination. Whether through the beauty of their natural environment or urban design, exceptional physical places exist in destinations ranging from metropolitan centers to suburbs and islands.
To gauge the relative attractiveness of a city’s placemaking, Resonance identifies the number of Very Good and Excellent local and traveler-recommended neighborhoods, landmarks, parks and outdoor activities on TripAdvisor for each destination.
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