U.S. Travel’s Domestic Travel Market Report (2014 edition), detailing the domestic travel characteristics and demographics of the 2.1 billion domestic trips taken in 2013, has been released.
Key findings from this annual benchmark include:
- Leisure remains the primary purpose of travel, accounting for 71 percent of all trips in 2013
- In 2103, there was an increasing amount of business travelers under age 35 than in 2008
- Leisure trips were more likely to be comprised of adults only in 2013 with smaller travel parties than five years ago
- Sightseeing and nature/outdoor activities were more likely to occur in the West than other regions. Also more common in the West region were State and National Park activities
- Family/reunion activities were most common in the Southern region
- Offline planning sources such as friends, relatives and previous experience were increasingly relied on and remain the most important resources for trip planning
- While the average age of domestic travelers has remained fairly consistent, the youngest and oldest travelers have steadily increased
- Data provided allows for five year comparisons between 2008-2013
Click here to download statistics and other insights into domestic travel market segments including geographic origins/destinations, trip duration, business and leisure travel, primary mode of transportation, accommodations, travel party, activities, trip planning sources, age, ethnicity, race and income.
For San Diego region travel statistics, please refer to SanDiego.org/Research