We have exciting news to share with you as we approach the new year. Effective January 1, the San Diego Convention & Visitors Bureau is changing its name to the San Diego Tourism Authority.
As an organization that embraces a progressive culture, our new name now reflects the prevailing corporate naming of destination marketing organizations, domestically and internationally. Our role as the “official travel resource of the San Diego region” has grown, and the name change better represents the key role we play as the authority on all things related to San Diego’s tourism industry. The new name is direct, easy to understand and recognizable, which is vital as San Diego becomes more visible on the global tourism stage.
As the sales and marketing engine for San Diego, it is our mission to drive visitor demand to economically benefit the region. In 2011, tourism generated $17 billion in economic impact and supported 160,000 region-wide jobs. Although our name will change, our strong organizational commitment to produce successful results for the San Diego community remains the same.
We look forward to 2013 and working to position San Diego as one of the world’s leading destinations.