ConVis was recently honored with three awards from Visit California for Excellence in Tourism Marketing.
The 2012 Excellence in Tourism Marketing Awards were announced during the Visit California Outlook Forum, which took place on February 21 – 23 in Sacramento. A panel of industry marketing experts selected winners in eight categories, from top public relations and social media campaigns to best visitors guide and outstanding ads for print, radio and TV.
ConVis was recognized in the following categories:
- Best International Marketing: For the British Airways campaign, promoting the new flight to San Diego
- Finalist Best Broadcast Advertising Award: For the “Choose Happy” SeaWorld Cooperative TV Spot
- Finalist Best Integrated Marketing: For the “Choose Happy” SeaWorld Co-operative Marketing Program
Caroline Beteta, president and CEO of Visit California and Vice Chair of Brand USAstated: “Outstanding marketing programs like these are a big part of the reason that California is the leading tourism destination in the U.S. We bestow the Excellence in Tourism Marketing Awards to celebrate California’s innovative, creative spirit and raise the bar for travel marketing statewide and beyond.”
We are thrilled and honored to be recognized for our program of work, and would like to thank our partners: SeaWorld for their participation and cooperation on the “Choose Happy” campaign, and Black Diamond of the U.K. for their support and collaboration on the British Airways campaign.