• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • sandiego.org

SDTA Connect Blog

Keeping you connected to the San Diego Tourism Authority and the hospitality community.

  • Accolades
  • Opportunities
  • Destination Promotions
  • Contact Us
  • RSS Feed

ConVis Shows Strong Support for America’s Cup World Series

October 28, 2011 By Kerri Verbeke Kapich Leave a Comment

ConVis was engaged to provide marketing and promotional support for the upcoming America’s Cup World Series (Nov. 12 – 20, 2011), to raise awareness for this high-profile sailing competition in the West. San Diego’s Tourism Marketing District (TMD) has provided $100,000 to promote the event, 25% of which has been allocated to ConVis. We have initiated a program of work  with the goal to attract visitors, and increase general awareness and desire for San Diego as a sailing destination.

America’s Cup organizers have planned for a robust radio advertising program through Clear Channel, with lead stations running  promotions in San Francisco and Los Angeles for 3 weeks. With a total of $50,000 in buys for both markets, the campaign incorporates on-air promotions, in additional to live official announcements, homepage takeovers on participating radio station websites, and integrated digital promotions.

ConVis has launched a digital campaign that involves:

  • Premium exposure on the sandiego.org website with new America’s Cup-related articles
  • Blog post series on the ConVis travel blog
  • A dedicated youtube video produced exclusively to promote the event, as well as sailing in San Diego
  • Social Media promotions including Facebook wildfire promotion, and promoted tweets
  • PPC campaign with dedicated AdWord Ad Group on Google and display advertising on the Google network
  • Email Marketing campaign with inclusion of America’s Cup coverage on the ConVis Consumer Newsletter

Filed Under: Executive Update

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Search

View All Categories

  • Accolades
  • Air Travel News
  • Convention Alerts
  • Coronavirus Reports
  • Destination Promotions
  • Events and Webinars
  • Executive Update
  • Featured Members
  • Industry Trends
  • International Initiatives
  • Meetings in San Diego
  • Member Updates & Spotlight
  • Opportunities
  • Partner News
  • Regional Sales & Marketing Initiatives
  • SDTA 101
  • SDTA News
  • Upcoming Events
  • What's New

Resources

  • California Travel Industry Association
  • Meetings & Groups
  • MemberNet
  • San Diego Tourism Authority
  • Travel Professionals
  • Visit California

Recent Posts

  • Weekly Hotel Performance Update – Jan. 22 – 28, 2023
  • Destination News | February 1 2023
  • Headlines You Need to Read | 03 February 2023
  • San Diego Tourism Launches Spring Advertising Programs
  • Weekly Hotel Performance Update – Jan. 15 – 21, 2023

RSS San Diego Business Journal Headlines

  • Museum of Contemporary Art Creating Downtown Arts Hub February 3, 2023
  • San Diego Foundation Offering $3.5M in Local Scholarships February 3, 2023

Copyright © 2023 · San Diego Tourism Authority