The results are in for our North County Spring/Summer OTA summer program, and total bookings were up for our peak travel season promotions with Orbitz, Travelocity, Hotels.com, Expedia.com and Expedia International (Germany, UK and Canada). Total impressions were 16,966,976 with an initial spend of $170,824 and a total value of $362,687. Room nights booked were at 107,158, with a YOY % change of .81 and an ADR improvement of 6.13%. We’ll be announcing plans for the fall and winter programs shortly.
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