The North County partnership with The Golf Channel, negotiated by ConVis, is underway. The program spotlights San Diego as a premier golf destination and taps into The Golf Channel’s engaged audience of high income travelers. Initiatives include a 30-minute TV show “Golf Now: San Diego”; advertising on GolfChannel.com, GolfNow.com and TravelGolf.com; database marketing, and a two-day tour this month at Rancho Bernardo Inn and Maderas Golf Club.
―Erika Ohnesorgen
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