A new spring advertising campaign launched recently in the San Francisco, Denver and Salt Lake City markets with television, radio, billboards and online promotion. The “Choose Happy” theme reinforces the elevated mood San Diego inspires. This month, the accompanying print program targets the Western region with full-page ads in consumer magazines, including Golf Digest, Sunset, Smithsonian, Saveur and The New Yorker.
―Erika Ohnesorgen
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