The 2013 tourism numbers are in, and for the first time ever, the number of visitors to San Diego County surpassed 33 million showing the strength of the San Diego brand. As the second largest traded industry, supplying more than 165,000 jobs, these numbers are important to know and share. Overall, the economic impact to San Diego from visitor spending was $18.7 billion and … [Read more...] about 33 million and counting…
The year ahead is an exciting one. As we put 2013 behind us and look forward to the opportunities ahead of us, we see our destination poised for growth. Thanks to the leadership of the Tourism Marketing District, the TMD funding was restored allowing the SDTA to implement our long term strategic plan to grow demand for San Diego. Through the end of our fiscal year in June, … [Read more...] about Great News For The Year Ahead
We have exciting news to share with you – the new sandiego.org mobile website has launched. The site provides visitors an on-the-go resource for travel to San Diego including Member listings for Hotels, Attractions, Restaurants, Transportation and much more. Member presence on the new mobile site is dependent on the leisure profile currently published for your business … [Read more...] about The Mobile Website Has Launched!
On the heels of the October Kids Free San Diego promotion, a new online advertising campaign launches November 1 and runs until the end of February. San Diego will be the featured destination with the following online travel publishing partners: Expedia, Orbitz Worldwide, Priceline and Trip Advisor. Due to the lack of marketing funds for 2013 and the subsequent loss in … [Read more...] about New San Diego Online Advertising Launches November 1
At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, "Dream Big". California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state's geography and experiences. This positioning, combined with California's unique brand character, continues to resonate with consumers and provide the … [Read more...] about Visit California Launches New Television Advertising Campaign Featuring San Diego