PR Outreach Boosts Visibility

In March 2011, Public Relations visited Phoenix and Scottsdale for scheduled calls with travel media. PR met with and pitched San Diego story ideas to Arizona Republic, Phoenix Magazine, Arizona Fairways, DRAFT Magazine, True West, ABC Phoenix, Lovin’ Life After 50 and AAA Highroads.

Public Relations additionally participated in a CTTC New York City media event and pitched story ideas in-person to a variety of travel media in New York City, Philadelphia, and Washington D.C. San Diego story ideas were pitched to the travel editors of Working Mother, PASSPORT Magazine,, Smart Luxury Travel magazine, Parents, O, The Oprah Magazine, Saveur Magazine, Ladies Home Journal, Shape Magazine, National Geographic Traveler, Endless Vacation, Travel + Leisure, Conde Nast Magazine, Philadelphia Sun Newspaper, The Philadelphia Inquirer, The Washington Post, Washington Flyer and producers of  “ABC World News with Diane Sawyer” and “Good Morning America”.

Public Relations hosted 8 top-tier German media outlets during a Southern California Lifestyle Media Tour.  The two-day San Diego itinerary included a spa treatment, accommodations at the Hotel del Coronado, meals at Croce’s, George’s Ocean Terrace and Bread & Cie, kayaking at La Jolla Shores, and visits to the San Diego Zoo, Balboa Park and the village of La Jolla.                                                                                                                               

Lastly, Public Relations hosted six media for an “East County Backcountry Media Tour”. The four-day stay included accommodations at Sycuan Golf & Tennis Resort and Borrego Springs Resort & Spa, various meals, spa treatments, star gazing, desert excursions, sightseeing and outdoor recreation in the Anza-Borrego Desert and Borrego Springs.

―Joe Timko

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