With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
san diego
Weekly Hotel Performance Update – January 12-18, 2025
San Diego continues to ring in the New Year on solid footing. Room night demand has consistently surpassed levels observed during the initial weeks of 2023 and 2024. A big question over the past few weeks has been whether displaced residents in LA have sought refuge in San Diego, but there is no substantial evidence indicating a significant influx of evacuees seeking refuge in … [Read more...] about Weekly Hotel Performance Update – January 12-18, 2025
Weekly Hotel Performance Update – January 5-11, 2025
Hotel Performance Update: A Steady Start to 2025 As the holiday season fades and 2025 begins, San Diego’s hotel market is off to a decent start. While the winter season typically brings weaker demand and a seasonal dip in rankings compared to the peak summer months, the first two weeks of January have performed at or above the same weeks in 2024, when back-to-back … [Read more...] about Weekly Hotel Performance Update – January 5-11, 2025
Weekly Hotel Performance Update – December 15, 2024 – January 4, 2025
2024 Year-End Summary: San Diego’s hotel market experienced a typical year-end pattern, with demand declining sharply in the week leading up to Christmas but rebounding strongly as the year concluded. As expected, ADR mirrored demand, following the same seasonal pattern. The average occupancy during the week of December 22 belied the weekend’s strength. Following … [Read more...] about Weekly Hotel Performance Update – December 15, 2024 – January 4, 2025
Weekly Hotel Performance Update – December 8-14, 2024
San Diego’s hotel market posted another strong performance last week, bolstered by the presence of the American Society of Hematologists (ASH), which continued its conference at the Convention Center from Sunday, December 8, through Wednesday, December 11. The event contributed approximately 42,000 room nights, driving robust occupancy early in the week. All told, upscale+ … [Read more...] about Weekly Hotel Performance Update – December 8-14, 2024