San Diego’s tourism market had a typical week for this time of year. The county recorded an occupancy rate of 67.4%, essentially matching the same period last year. The top-performing submarkets were Point Loma (72.9%), UTC (70.9%), and Mission Valley (67.9%). Competitive Market Comparison: Group Segment (upscale+ ONLY): View the complete hotel performance report … [Read more...] about Weekly Hotel Performance Update – February 2-8, 2025
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Weekly Hotel Performance Update – January 26-February 1, 2025
San Diego’s hotel market bounced back in a big way last week, putting to rest any concerns that performance was trending downward. As is sometimes the case, fluctuations in the convention calendar played a key role in the week-to-week shifts. View the complete hotel performance report here. … [Read more...] about Weekly Hotel Performance Update – January 26-February 1, 2025
Weekly Hotel Performance Update – January 19-25, 2025
San Diego hotels started 2025 on an encouraging note, although performance took a bit of a breather last week. Two smaller events were moving into the convention center in the second half of the week, contributing around 2,500 room nights. More broadly, upscale+ hotels sold 58,038 room nights at an ADR of $296. View the complete hotel performance report here. … [Read more...] about Weekly Hotel Performance Update – January 19-25, 2025
SDTA Launches $22 Million Multimedia Advertising Programs
With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
Weekly Hotel Performance Update – January 12-18, 2025
San Diego continues to ring in the New Year on solid footing. Room night demand has consistently surpassed levels observed during the initial weeks of 2023 and 2024. A big question over the past few weeks has been whether displaced residents in LA have sought refuge in San Diego, but there is no substantial evidence indicating a significant influx of evacuees seeking refuge in … [Read more...] about Weekly Hotel Performance Update – January 12-18, 2025