The San Diego Tourism Authority is a data-focused organization and continues to innovate and drive San Diego's tourism sector forward. Crucial to the success of that mission are the actionable insights and analyses provided by the SDTA Department of Research. Meet the Team The SDTA Department of Research is staffed by experienced data and research professionals … [Read more...] about SDTA 101: Meet the Research Team
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Weekly Hotel Performance Update – June 5 to June 11, 2022
Summer has officially begun in San Diego with hotel demand rising sharply this week. County hotels sold 40,000 more room nights than the previous week for a total of 371,537 room nights sold. This spike in demand mirrors that of every pre-covid year in the week following the Memorial Day holiday.County occupancy rose significantly, up 9 points over the prior week to reach … [Read more...] about Weekly Hotel Performance Update – June 5 to June 11, 2022
Weekly Hotel Performance Update – May 29 to June 4, 2022
For the week that began with the Memorial Day holiday on Monday, San Diego County hotels sold a total of 330,469 room nights, roughly 7,000 less than the week prior. County hotels have historically seen steeper declines in leisure demand in the week after a major holiday weekend, so this slight downturn is both predictable and better than expected.County occupancy was 73.4%, … [Read more...] about Weekly Hotel Performance Update – May 29 to June 4, 2022
Upcoming Convention Attendance: July 2022
Esri User Conference San Diego Comic-Con International AVID Summer Institute 2022 2022 Transplant Games of America Alzheimer's Association International Confrence … [Read more...] about Upcoming Convention Attendance: July 2022
Weekly Hotel Performance Update – May 22 to May 28, 2022
In the week leading up to Memorial Day and the unofficial start to the summer travel season, San Diego County hotels sold a total of 337,359 room nights, roughly unchanged from the week prior.County occupancy averaged 75.0%, only a half point higher than last week but on par with the occupancy seen for Memorial Days prior to COVID, which ranged from 72-78%. San Diego ranked 5th … [Read more...] about Weekly Hotel Performance Update – May 22 to May 28, 2022