San Diego hotels started 2025 on an encouraging note, although performance took a bit of a breather last week. Two smaller events were moving into the convention center in the second half of the week, contributing around 2,500 room nights. More broadly, upscale+ hotels sold 58,038 room nights at an ADR of $296. View the complete hotel performance report here. … [Read more...] about Weekly Hotel Performance Update – January 19-25, 2025
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A Review of the 2024 Hospitality Industry: San Diego Claims Best in the West Title for Hotel Occupancy Rate
San Diego concluded 2024 on a high note, cementing its position as one of the top-performing hospitality markets in the country and Best in the West for hotel occupancy rate. According to the latest STR report, the county ranked third among the Top 25 U.S. markets for hotel occupancy over the course of 2024, reaching 74.3%—a 1.1% increase year-over-year. Only Oahu Island … [Read more...] about A Review of the 2024 Hospitality Industry: San Diego Claims Best in the West Title for Hotel Occupancy Rate
SDTA Launches $22 Million Multimedia Advertising Programs
With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
Weekly Hotel Performance Update – January 12-18, 2025
San Diego continues to ring in the New Year on solid footing. Room night demand has consistently surpassed levels observed during the initial weeks of 2023 and 2024. A big question over the past few weeks has been whether displaced residents in LA have sought refuge in San Diego, but there is no substantial evidence indicating a significant influx of evacuees seeking refuge in … [Read more...] about Weekly Hotel Performance Update – January 12-18, 2025
Weekly Hotel Performance Update – January 5-11, 2025
Hotel Performance Update: A Steady Start to 2025 As the holiday season fades and 2025 begins, San Diego’s hotel market is off to a decent start. While the winter season typically brings weaker demand and a seasonal dip in rankings compared to the peak summer months, the first two weeks of January have performed at or above the same weeks in 2024, when back-to-back … [Read more...] about Weekly Hotel Performance Update – January 5-11, 2025