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San Diego hotels finished off what appears to be a soft September. The monthly STR report for September isn’t due until very late next week or early the following week, but daily data suggests that performance slipped year-over-year across every metric, leading to an estimated 10.2% drop in RevPAR for the month. For the most recent week, the story is much the same with demand, … [Read more...] about Weekly Hotel Performance Update – September 28-October 4, 2025

San Diego County hotel performance continued its recent pattern of volatility. The week of September 14 slightly outpaced the same week in 2024, while the week of September 21 fell short. Taken together, the market ran cooler than the same two-week period last year. Notably, much of last week’s decline can be attributed to the absence of two medium-sized events at the … [Read more...] about Weekly Hotel Performance Update – September 14-20 & 21-27, 2025

Hotel performance has softened in recent weeks. Last week, every key metric except supply declined year-over-year—a trend that suggests our already-conservative forecast for a flat Q3 compared to 2024 may have been too optimistic. Daily data from July 1 through September 13 shows San Diego County room night production down 1.8% year-over-year, which is surprising given the … [Read more...] about Weekly Hotel Performance Update – September 7-13, 2025

In aggregate, hotel performance was stable last week, but a peek under the hood reveals some nuances. A shift in the convention calendar drove demand and occupancy higher mid-week compared with the same week in 2024, while weekend demand came in measurably cooler. Last week extends a pattern of what appears to be inconsistent leisure travel demand. On the bright side, … [Read more...] about Weekly Hotel Performance Update – August 31-September 6, 2025