Industry Trends

In the wake of the pandemic, travelers to San Diego have become increasingly price-sensitive, leading to significant shifts in the dynamics of hotel pricing and occupancy across the region. Previously, higher occupancy rates typically correlated with rising average daily rates (ADR), reflecting a phenomenon known as compression as high demand drove rates. However, in 2022 and … [Read more...] about San Diego Price Check: ADR and Occupancy Flip Flop