Get ready to spark a whole year of creativity and strategic alignment with our FY2026 Digital Marketing Editorial Calendar. The Digital Marketing department designed this calendar so you can plan your owned channel editorial calendar and content development to amplify and align with the same travel motivators the SDTA will be covering with themed content published organically across on our owned channels including Instagram, Facebook, Threads, TikTok, YouTube Shorts and SanDiego.org.
Download the PDF below to share with your team and use throughout the year! Happy planning!
July
Monthly Themes
- Summer Bucket-List: All unique offerings to do during the season.
- Water Activities: From surfing to SUPing to boats and water-sports, there’s lots of ways to play on the water!
August
Monthly Themes
- Solo-Travel – Discover the joy of exploring San Diego safely, and on your own terms.
- Endless Summer – Keep the summer magic going with blue skies, sunny vibes, warm weather and late-season adventures.
September
Monthly Themes
- Halloween Happenings – Since spooky season kicks off in September with fun, frights, and festive events, let’s get travelers plenty of reasons that will make them dying to visit through October.
- Rest & Relax – A calming reset of peaceful experiences before the rush of the holidays begins.
October
Monthly Themes
- Budget-Friendly – Make the most of San Diego without spending the most, free events, wide-open spaces and special offers including Kids Free.
- Cross-Border Culture – Celebrate our binational roots through art, food, and community, honoring Día de los Muertos and Hispanic Heritage Month.
November
Monthly Themes
- Shop Local – Support small businesses and discover unique finds across the city all month, and during Shop Small Saturday.
- Friendsgiving – Cozy up with chosen family, while enjoying local flavors, exciting festivals, and intentional moments together.
December
Monthly Themes
- Not-So-Wintery Wonderland – Holiday cheer, San Diego style—no snow required.
- Cheery Sights – Capture the season’s sparkle at scenic spots, along the Christmas Tree Trail, and twinkling displays.
January
Monthly Themes
- Romantic Luxury – Indulge in dreamy escapes and elevated experiences with your loved one.
- 3-day itineraries – Maximize your long weekend with perfectly packed plans, thinking of the upcoming Martin Luther King Jr. Day & President’s Day weekends.
February
Monthly Themes
- Educational Exploration – Learn something new while having fun around the city at museums for Museum Month, historical highlights, and unique experiences.
- Grounded & Glowing – Movement, mindfulness, and momentum for the year ahead.
March
Monthly Themes
- Natural Beauty – Wildflowers, ocean views, and scenic spots in bloom, kicking off the spring season.
- Sports Kick-Off – Spring into the season with Padres games at Petco Park, San Diego FC & San Diego Wave soccer and at Snapdragon Stadium, men’s rugby, lacrosse and more!
April
Monthly Themes
- Sustainability – Go green with eco-conscious ways to explore San Diego, from hotel stays to public transportation and leaving no trace.
- Bio-Diversity – As one of the most ecologically diverse destinations in the America, it’s easy to celebrate the wild variety of life from coast to canyon, and desert to mountain while honoring the various ecosystems and Earth Day.
May
Monthly Themes
- Roadtrips – Hit the highways throughout San Diego and take in the countless scenic drives without leaving the county.
- PTO Plans – Start crafting those well-deserved vacation days, it’s time to see what sunny San Diego has in store.
June
Monthly Themes
- Waterfront Wonders – Beaches, bays, and boardwalks ready for the summer breeze, bites and brews.
- Summer Staple Events – Plan for these can’t-miss happenings that define the season including San Diego Pride, San Diego County Fair, Comic-Con, Del Mar Racing and more.
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