- Demand at San Diego County hotels remained strong for the summer high-travel season. Last week, County hotels sold a total of 375,596 room nights, which is about 1,000 more than the previous week and 7,000 more than the same week in 2019. However, it was about 20,000 fewer than the exceptionally high demand we saw in 2022 for the same week.
- County occupancy averaged 83.5%, showing a slight increase of 0.3 points from the previous week. San Diego maintained its position in the top 5 nationally, moving up from 4th to 3rd place last week. Moreover, San Diego claimed the top spot in the Western competitive set. Only Denver (90.7%) and New York (86.0%) surpassed San Diego in terms of occupancy. Seattle came in at a distant second in the Western region with 79.1%.
- As anticipated, occupancy reached its peak on Saturday night during the holiday weekend. Across the County, average occupancy on Saturday was 95.2%, with Mission Valley at 96.5% and Downtown at 95.5%. These figures align with historical trends and expectations. Saturday’s average daily rate (ADR) for the County was $274. In La Jolla, rates soared to a remarkable $451, followed by Mission Bay at $409.
- ADR remained relatively unchanged at $236 last week, matching the rate from the same week last year. However, it was approximately $45 higher than in 2019. With this rate, we ranked 3rd in the nation and 1st in the Western competitive set. Only Oahu ($300) and New York ($271) had higher average rates.
- Within the City of San Diego, properties along the I-15 corridor recorded the highest average occupancy at 90.8%. UTC properties followed at 88.2%, and Point Loma-Airport properties achieved 84.4% occupancy.
- Group demand slightly decreased compared to previous years, with 50,120 rooms sold last week. This is roughly 3,000 fewer than in 2022 and about 8,000 fewer than in 2019. However, ADR showed a notable increase compared to previous years. Last week’s ADR of $287 was approximately $45 higher than the same week in 2019 and 2022.
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