- As we head into March, marking one year since the beginning of the COVID crisis, room night demand rose again above the 200,000 mark, where the county demand was previously in August 2020.
- An additional 6,000 rooms nights were sold over previous week to total 201,208 room nights sold.
- Sunday through Wednesday nights remained constant at roughly 25,000 room nights sold each night throughout the County, with incremental growth on Thursday to 27,000 sold. Each weekday night this week was slightly higher than week prior, demonstrating strengthening demand.
- Friday and Saturday night demand rose to 34,000 and near 40,000 room nights sold, respectively, totaling nearly 3,000 more room nights than weekend prior.
- County occupancy rose to 46.0% ranking San Diego 9th among top markets and 3rd in the western competitive set, behind Phoenix 62.4% and Los Angeles 52.0%.
- South/East County properties averaged 70.6% occupancy, followed by Northeast/Escondido at 59.6% and Mission Valley at 50.0%.
- County ADR was $110, similar to rates seen in June 2020, ranking San Diego 8th among top markets and 4th in the western comp set, behind Phoenix $133, Los Angeles $121 and San Francisco $111.
- La Jolla Coastal averaged $203 for the week, followed by Mission Bay at $162 and Downtown at $129.
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