Update on SDTA Member Dues

The San Diego Tourism Authority’s commitment has always been to support the growth of the tourism industry in San Diego, and now more than ever we’re ready to work with our Members to lead the destination into recovery.

Though every one of our businesses has suffered, we are confident that through continued collaboration San Diego will rebound and emerge stronger and more resilient than before.

Throughout this crisis, the San Diego Tourism Authority (SDTA) has worked tirelessly to help our local industry navigate the many challenges this pandemic has presented.

• SDTA has served on key task forces with the Mayor, County of San Diego, and industry groups to create clear guidelines for reopening our businesses and staff continues to organize and advocate on behalf of the industry to safely and responsibly reopen as soon as possible.
• Our Research Team is providing enhanced sharing of market data and weekly reporting with Members.
• Our Sales Team continues to aggressively bid and win future group business.
• Our Marketing Team and advertising agency Mering have crafted a strategic recovery campaign that starts with paid advertising in July 2020.
• We’ve built an extensive toolkit to help businesses access key information and guidelines.

All of these efforts are aimed at benefiting our Members because we know when our Members succeed, San Diego succeeds.

That is why we have made the following changes to our Membership dues and billing for the term starting on July 1. 

Aside from Tourism Marketing District (TMD) funding, Membership dues are the single largest source of revenue to our organization. Our funding structure requires a percentage of non-TMD revenue to offset our budget. As we lead the charge to bring demand back to the destination, having a stable Membership is critical to financially support our sales and marketing strategies.

More simply put, without Membership dues we can’t access the TMD’s funding to promote San Diego.

Still, we know that our Members have been significantly impacted by the COVID-19 pandemic. We want to work with all of you to make sure we don’t lose a single member for financial reasons.

For that reason, we have made the following changes to our Membership dues and billing for the term starting on July 1. 

Delayed Billing: Invoices will be sent in September 2020, instead of July.

Payment Installments: When your invoice arrives, it will be broken into two installments, with 50% of the balance billed in September, and the remaining 50% billed in January 2021.

We understand that even these changes might not be enough for some Members so we want you to know we are here to assist in any way we can. Do not hesitate to reach out to us so we can work with you to keep you as a Member.

For questions, please contact Brian Hilemon, Senior Director of Marketing Partnerships or Alisha Bollerman, Membership Services Manager.