Industry Performance Update

Hotel Performance—Week of May 10-16, 2020

• Occupancy moved up to 35% last week, but on a basis of 48,876 rooms available in the county (Pre-COVID the number was 63,000).
• Consistent with the previous week, about 120,000 hotel room nights were sold.
• The Mission Valley and Southeast areas continue to see the most demand with more than 23,000 room nights sold per week.
• The I-15 corridor is the only area to average below 20% occupancy.
• The average daily rate in the county held steady at about $93.
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Visitor Industry Summary—March 2020

COVID-19 reached San Diego in early March, causing a total shutdown of the tourism industry.  All attractions, restaurants, and lodging services closed their doors to guests by the middle of the month as official stay-at-home orders issued by the state went into effect Thursday, March 19. 

• With county shelter-in-place measures beginning mid-March, visitors to San Diego County dropped 57 percent to 1.3 million, with day visitation posting the largest decline at 72 percent.
• Spending at local businesses also dropped 55 percent year-over-year to $409 million, compared to $905 million in March 2019.
• As expected, hotel occupancy plummeted 49 percent year-over-year to 41.0 percent in the county, dragging average daily rates down 17 percent to $135.01 for the month.
• The Convention Center held two events prior to shutting down, hosting nearly 12,900 guests who spent $19.9 million at local businesses.
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Hotel Performance—April 2020

• The county sold 368,561 hotel room nights in April.
• Occupancy averaged 26%, the 5^th highest in U.S., based on a room count average of 46,827 hotel rooms available in the county.
• The average daily rate was $90 for the month, compared to $102 in San Francisco and $103 in Los Angeles.
• Within the City of San Diego, Mission Valley had the highest average occupancy at 32% and La Jolla/Coastal area had the lowest average at 8%.
• Economy and midscale properties faired the best, with rates and occupancy down the least.
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