- The County averaged 24% occupancy, 4th highest in the U.S. for the second week, with an ADR of $94.96.
- Occupancy ranged from the low of 7% in La Jolla to 50% in the South / East region of the County.
- Occupancy in regions around the County looked very similar to the previous week suggesting consistent demand drivers.
- Anecdotal evidence suggests demand is coming from the military and federal government related to military readiness and border, local COVID response (med workers, County buyouts, and biotech company travel), and local displacement.
Stay informed
To receive the weekly SDTA Executive Report, fill out this form to be added to the distribution list.
Leave a Reply