SDTA members have the opportunity to participate in a twelve-page, full-color newspaper insert (FSI) to be published in ten key western region markets on August 25. This co-op program maximizes your dollars with distribution to 500,000 upscale households targeting affluent travelers, adults 25-54, with a household income of $75K+.
Creative will follow the “Happiness is Calling” campaign messaging, influencing both adults without children and family travelers. Half of the FSI will target family travel by featuring the “Kids Free in San Diego” campaign; the other half will target adult travel by featuring golf, spa, dining, events, etc. The FSI will appear in the:
- Los Angeles Times
- Orange County Register
- Arizona Republic
- Las Vegas Review Journal
- San Francisco Chronicle
- Salt Lake City Tribune
- Sacramento Bee
- Seattle Times
- Denver Post (BONUS)
- Dallas Morning Star (BONUS)
To participate, fill out the one-sheet and insertion order and email to msevertson@sandiego.org by June 28. Material close is July 3 and ads will not be accepted past that date. If you have any questions, please email Maren Severtson, msevertson@sandiego.org.
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