It was another soft week for San Diego hotels. Performance slipped across all key metrics. With daily data through the end of October now available, room night demand was down by about 1.5% and ADR was down nearly 1% YoY for the month.
Weekly Hotel Performance: October 26 – November 1, 2025
· Room Demand: 313,177 room nights (-5% YoY).
· Occupancy: 66.6% (-8.7% YoY); 9th among the top 25 U.S. markets and 4th in the western competitive set.
o Top Performing US Markets: New York (89.3%; -0.9% YoY), Boston (76.5%; +2.4% YoY), and San Francisco (71.5%; +14.4% YoY).
o Top Performing Western Competitive Markets: San Francisco, Los Angeles (70.6%; +0.8% YoY), and Phoenix (68%; -2.3% YoY).
o Highest Performing Areas Locally: UTC (78.3%; -5% YoY), I-15 Corridor (72.5%; +2.1% YoY), and La Jolla (70.9%; +4.1% YoY).
· ADR: $205.71 (-2% YoY).
· RevPAR: $137.06 (-10.5% YoY).
· Group Performance (Upscale+ Properties) and Convention Activity:
o Room Demand: 61,770 group room nights (+10% YoY).
o Occupancy: 29.6% (+0.3% YoY).
o ADR: $321.93 (+6.1% YoY).
o RevPAR: $95.15 (+6.4% YoY).
o Convention Center Activity: A total of four events were held at the convention center, generating 11,495 room nights in the market.
View the complete hotel performance report here.
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