Hotel performance in San Diego declined last week, with both demand and rates losing ground. Properties sold about 33,000 fewer room nights compared to the same week last year. The absence of a couple of large conventions accounted for roughly 25,000 of that shortfall, but even after factoring this in, the market still underperformed compared to the same period in 2024.
Until last week, October had been tracking strong for the region, but the recent deficit erased that progress and pushed San Diego into negative territory for room demand, occupancy, ADR, revenue, and RevPAR for the month through October 25.
TravelClick data indicates a bumpy finish to 2025, with December looking particularly soft due to the absence of ASH. On a positive note, Q1 2026 is shaping up to outperform Q1 2025 based on current bookings as of October 19.
Weekly Hotel Performance: October 19-25, 2025
- Room Demand: 324,960 room nights (-9.1% YoY).
- Occupancy: 69.1% (-12.6% YoY); 17th among the top 25 U.S. markets and 5th in the western competitive set.
- Top Performing US Markets: New York (90.3%; -2.5% YoY), Boston (83.7%; -6.7% YoY), and Oahu Island (80.5%; -1.4% YoY).
- Top Performing Western Competitive Markets: San Francisco (77.0%; -0.4% YoY), Phoenix (74.9%; -4.2% YoY), and Los Angeles (73.4%; -9.1 YoY).
- Highest Performing Areas Locally: I-15 Corridor (78.9%; -9.8% YoY), Pt. Loma (74.5%; -9.8% YoY), and UTC (74.0%; -12.0% YoY).
- ADR: $204.55 (-7.7% YoY).
- RevPAR: $141.42 (-19.2% YoY).
- Group Performance (Upscale+ Properties) and Convention Activity:
- Room Demand: 67,698 group room nights (-14.3% YoY).
- Occupancy: 32.4% (-21.7% YoY).
- ADR: $308.90 (+1.9% YoY).
- RevPAR: $100.06 (-20.2% YoY).
- Convention Center Activity: TwitchCon closed out and exited the convention center while the Association for the Advancement of Blood and Biotherapies Association and the American Trucking Association Conference moved in, generating about 12,000 room nights.
View the complete hotel performance report here.
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