- Hotel demand throughout San Diego County significantly grew week over week but not enough to match prior years’ tallies. San Diego County hotels sold 307,328 room nights last week, a 20,000 increase over the week prior but still short of the 323K RNs sold in 2019 and the 331K RNs sold in 2023.
- More than half of the increase in RN demand last week can be attributed to a surge in Group demand, which grew by 12K RNs from the week prior. All counted, Group demand came to 60,916 RNs sold among upscale+ properties, with an average occupancy of 31.8% and rates at $280. Last week’s Group performance was similar to the same week of 2019, but about 14K fewer than in 2023.
- County occupancy averaged 68.1% for the week, peaking on Tuesday at 76.0%. San Diego remained 7th in the nation and 2nd in the western competitive set, behind Phoenix at 78.2%. The top three markets for the week remain Miami at 83.8%, Oahu Island at 82.6% and Phoenix.
- Within the City of San Diego, the top markets were UTC at 78.7% occupied, followed by I-15 Corridor at 75.1% and Mission Valley at 69.5%.
- Total market ADR rose by $10 to reach $189 last week, matching rates in 2023. Though ahead of Los Angeles ($184) by a few dollars, San Francisco led the west at $207, followed by Orange County at $204 and Phoenix at $201.
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