- San Diego hosted Comic-Con last week with an estimated 1.49 million attendees, by far the largest annual event in the region. Even so, county hotels sold a total of 385,466 room nights through the week, slightly fewer than the same week in 2019 and 2022, and more in line with pre-2018 demand for the event.
- Average occupancy for the county fell w/w, from 93.2% the prior week to 85.6% last week, causing San Diego to fall from 1st in the nation to 6th. The top three destinations for the week were New York (90.9%), Seattle (88.7%), and Boston (88.2%).
- Hotels in the I-15 Corridor had the highest average occupancy at 90.9%, followed by UTC at 88.4% and La Jolla Coastal hotels at 88.1%.
- Average rates reached their annual high and tied for the highest weekly rate in San Diego history, at $286 (same as last year’s Comic-Con week). San Diego ranked 2nd in the nation, behind only Oahu Island with average rates of $302.
- La Jolla Coastal properties saw average rates soar to $444 (peaking at $506 on Saturday), just shy of their highest average rate in 2022 of $454 (achieved last Comic-Con as well). Mission Bay also had exceptionally high rates averaging $387 last week.
- Group RNs sold were lower than expected for the event with speculation around the impact of the writers and actors strikes, and studios taking a smaller role in the convention this year. Overall Group demand came to 56,545 RNs sold, about 11K-15K fewer RNs sold than same week in 2019 and 2022. Group occupancy averaged 29.6%, peaking on Friday at 42.8%, with average rates of $325, nearly 4% higher than last year.
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