The San Diego Tourism Authority is a data-focused organization and continues to innovate and drive San Diego’s tourism sector forward. Crucial to the success of that mission are the actionable insights and analyses provided by the SDTA Department of Research.
Meet the Team
The SDTA Department of Research is staffed by experienced data and research professionals with deep knowledge of the tourism industry in San Diego and beyond.
What do they do?
The research team members wear numerous professional hats, with tasks that include monitoring and analyzing macroeconomic and financial-market events and their impacts on San Diego tourism. They provide our organization, our members and the rest of the tourism industry with multiple data points such as recent hotel performance, industry employment statistics, estimates on visitation and spending and much more. The team also provides hotel and industry forecasts.
The Department of Research serves as the analytical backbone for the rest of SDTA and the San Diego tourism industry. The data that’s tracked and analyzed is used by our Marketing, Sales and Communications departments for everything from strategic planning to measuring progress toward goals to estimating and projecting the return on investment for our stakeholders.
How can they help?
The Department of Research supplies our members with information and resources through multiple data offerings that are available on the SDTA website as well as the Member Industry Dashboard. The research team presents to member organizations, providing context and information to address industry uncertainties. The Department of Research also provides the numbers for the Annual Report, San Diego Tourism Fast Facts and San Diego General Facts publications.
The work of the SDTA Department of Research helps leaders in the local tourism industry make better, more informed choices for their companies. Our members can rest assured knowing our team is on hand to provide data, insights and support.
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