- Hotel demand dipped slightly during the week leading up to Easter with county hotels selling a total of 350,137 room nights, roughly 15,000 less room nights than the previous week. Leisure demand remained strong, and transient demand among upscale properties improved by 13,000 room nights. However, this was not enough to overcome the 25,000 fewer room nights from group customers after the prior week’s events, including NSBA. Despite the underlying churn, overall room demand continues to match that of 2019.
- Group occupancy among upscale properties fell from 31.5% last week to 17.7% this week. Group ADR also fell significantly, by $30 to settle at $230 this week.
- Transient demand among upscale properties, in turn, increased to 55.4%, up from 48.2% in the prior week. Even so, transient ADR fell to $284 this week, $20 lower than the previous week and in line with the broader drop in ADR across the market.
- When compared to the western competitive set, San Diego consistently has one of the stronger group markets among upscale properties, ranking second behind only Phoenix (at 27.9% this week) for several weeks.
- County occupancy was 77.5% this week, down 3.5 points from last week and ranked San Diego 5th among top markets (down from 4th last week) and 2nd in the western competitive set (down from 1st) behind Orange County at 77.6%. New York, Oahu Island and Miami were the top three markets this week.
- County rates averaged $191 for the week, a drop of $12 week-over-week. San Diego ranked 9th in the nation in ADR (down from 5th) and 4th in the comp set (down from 1st), below San Francisco ($212), Orange County ($206) and Los Angeles ($197).
- RevPAR slid by $16 to settle at $148 this week, ranking San Diego 6th among top markets.
- Occupancies peaked mid-week for a few regions again this week, with UTC hotels reaching 90.2% and Mission Bay properties at 86.8% on Tuesday. Friday was the stronger weekend night this week, typical for Easter weekend, with Downtown properties at 85.2% and Mission Valley at 88.0%.
- La Jolla Coastal and Mission Bay properties saw an increase in average rates week-over-week, at $337 and $279, respectively.
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