- Last week the market saw an uptick in demand to 358,684 room nights sold, from 351,000 the previous week, and a slight decline in rate to $210, coming off the Fourth of July high of $216.
- Among top 25 U.S. markets, San Diego County’s occupancy of 79.8% was tied with Oahu for 3rd highest just behind Norfolk (80.8%). Denver popped to the top spot at 83.2%. San Diego was again 1st in the western region.
- Denver’s rise to the top in occupancy was mostly due to a sudden increase in group occupancy, which went from 11% to 25% last week among the Luxury/Upscale properties.
- With an ADR of $210, San Diego moved up to 2nd highest among the Top 25 behind Oahu ($255) and now ahead of Miami ($208). San Diego was again 1st in the western region, with rates that were $5 higher than Orange County and $26 higher than Los Angeles.
- This strong occupancy and rate resulted again in San Diego having the 2nd highest hotel RevPAR in the U.S. at $167, following only Oahu ($204).
- Among Luxury, Upscale Chain properties, San Diego group occupancy improved from 5.2% to 7.6% last week. Phoenix and Orange County averaged 7% group occupancy as well, and San Francisco finally saw some movement from 2% to 4.8% in group occupancy.
- The weekday occupancy pattern flattened with summer vacations in full swing and weekday and weekend occupancies rates closer than previous weeks. All regions again averaged over 90% occupancy on Friday and Saturday nights, with weekdays in the 70s. The exception was Downtown, but not by much, as it still averaged 88.5% on the weekend and in the 60s during the week.
- The regional ADRs ranged from weekend highs in La Jolla Coastal ($407) and Mission Bay ($400) to a Monday low in South/East County of $124.
Leave a Reply