- Positive market momentum continued with demand similar to Easter week prior, but at a higher average daily rate.
- Weekly room night demand held steady at nearly 295,000 room nights sold throughout the county this week.
- Hotel occupancy once again averaged from mid-70s to low-90s in most regions of the county for both Friday and Saturday nights.
- County occupancy averaged 66.0% ranking San Diego 6th among top markets and 2nd in the western competitive set, behind Phoenix at 72.7%.
- Top performing regions remain South/East County at 81.8%, Northeast/Escondido at 78.4% and Mission Bay at 74.2%.
- The county ADR rose to $140 this week – higher than any week since COVID began – ranking San Diego 6th among top markets and 2nd in the western comp set, behind Phoenix at $142.
- San Diego led in ADR among Southern California markets this week with Los Angeles trailing at $138 and Orange County at $137.
- The coastal regions of La Jolla and Mission Bay had the highest ADRs of $257 and $219, respectively.
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