As vaccination distribution increases and travel sentiment grows more positive, consumers’ readiness to travel is on the rise with weekend getaways and road trips driving demand and travelers choosing destinations that are nearby, uncrowded and offer plenty of outdoor space for Spring and Summer travel. San Diego’s “Happiness is Calling You Back” recovery campaign invites visitors back to San Diego, reinforcing our authentic, welcoming, laid-back attitude fueled by good vibes.
$8 million in recovery advertising will run February through June in California and Arizona with heavy-up media in key spot markets: Los Angeles, San Francisco, Phoenix and Tucson. Click here to view the FY 2021 Spring advertising program overview.
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